Price It—and Prove It: Create Defensible Pricing and Offer Strategies
Mon, Oct 05
|Fathom Realty Elite - NSC or via Zoom
Pricing is more than choosing comparable sales. Learn how to build a defensible CMA, evaluate motivation and appraisal risk, and confidently recommend the right strategy for any market.
Time & Location
Oct 05, 2026, 10:00 AM – 12:00 PM
Fathom Realty Elite - NSC or via Zoom, 10607 Hayden Rd, Scottsdale, AZ 85260, USA
Guests
About the event
The strongest pricing strategy isn’t simply a number—it’s a well-supported recommendation that accounts for property condition, market behavior, seller goals, concessions, and appraisal risk.
In the third class of the SHIFT Happens Series, you’ll learn how to create stronger CMAs and confidently guide clients through pricing and offer-strategy decisions.
We’ll cover how to:
Build a CMA that considers condition, upgrades, concessions, and market exposure
Apply list-to-sell ratios when recommending a listing price
Evaluate appraisal-gap risk in rising and cooling markets